The Challenge

fresho.qa needed to build organic search authority in one of Qatar's most competitive local-services categories, going head-to-head with established cleaning brands across Doha. The challenge was to build topical authority across both English and Arabic search behavior, without an existing footprint of ranking content or backlinks to build from.

What We Did

A full-funnel SEO strategy built for visibility and relevance

Bilingual Keyword Targeting

Identified and targeted high-intent English and Arabic search queries across the home & cleaning services category.

Service Page Optimization

Built and optimized dedicated landing pages for carpet cleaning, sofa deep cleaning, window cleaning, and more.

Technical SEO

Strengthened technical foundations to support crawlability, site speed, and long-term search accessibility.

Localized Content

Published location- and service-specific content to capture high-intent searches across Doha and Qatar.

AI Search Optimization

Structured content to earn citations in AI-powered search overviews, ahead of every competitor in the category.

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