Turning High-Intent Searches Into Customers

How fresho.qa scaled Google Ads volume in Qatar's toughest cleaning-services market — without losing cost efficiency.

Qatar (Doha) Market

Google Ads Channel

6+ Months Engagement

Results At A Glance

39,978+ Conversions

₹85 (≈ $0.89 × 95.50) Avg. CPC

21.5% Conversion Rate

6+ Mos Engagement

The Challenge

A home cleaning services brand in Qatar was competing in one of the market's toughest paid-search verticals, where aggressive competitor bidding was driving up costs across the board. The challenge: build a Google Ads system that could scale volume without losing cost efficiency.

What We Did

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Campaign Structure

Structured Search campaigns by individual service line, so budget and bids could be optimised independently.

Bilingual Reach

Ran parallel English and Arabic campaigns to capture the full addressable market.

Keyword Hygiene

Conducted ongoing negative keyword audits to protect spend from low-intent traffic.

Brand Protection

Built a dedicated brand campaign to defend low-cost, high-intent branded search.

Ongoing Optimisation

Continuously optimised bids and budget in response to market conditions.

The Results

39,978+ Conversions

₹85 ($0.89 USD) Avg. CPC

21.5% Conversion Rate

1.86M+ Impressions

Services Used

Google Ads Bilingual Campaign Strategy Keyword Optimization Bid & Budget Management

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